Dyna Vink has been invited to speak at the IABC World Conference in Montreal, Canada on the topic of "Communicators at the Crossroad with Science and New Technology". What if communicators had the capability to influence stakeholder judgment and behavior? There is new technology that provides a bridge for communication professionals to the latest advances in decision science that is based on a solid foundation of research. This session will explore that bridge and the many positive implications for communicators worldwide, their employers and clients. Using this approach, we can build our competency to delve into people’s worldview to understand how a specific challenge is being perceived. If we can learn what the unmet information needs are, without bias or assumption, we can fill those gaps and share ideas without misinterpretation.